lovers of all things beautiful

The watch market has exploded in popularity in the last few years. This has brought global eyes, more opportunities and strong demand for timepieces.

Conversely, this sudden attention also homogenized collectors to desire more or less the same thing. Against the old virtue of “buying what you love”, watch demand has quickly shifted to what’s trending and what’s bound to increase in value. With only a handful of models dominating wrists, originality is lacking and group think is obvious.

We always viewed watches as something very personal. We believe they should serve as an extension of your style, your personality and above all...