The Watch Cartier Decided Was Perfect.
There are watches that evolve with the times, and then there’s the Cartier Tank Louis — the one that set the times.
Born from Louis Cartier’s fascination with form and proportion, the Tank was introduced in 1917 and became the wrist-worn equivalent of a tailored suit. By the 1970s, Cartier Paris was looking to remind the world what true elegance looked like. Robert Hocq, newly at the helm, created the Louis Cartier Collection in 1973: twelve icons, each a refined distillation of Cartier’s design DNA. This Tank Louis was among them — the flagship of the fleet.
The 21 × 28 mm case is crafted in 18-karat yellow gold, with the kind of warmth and compact charm modern Tanks can only dream of. Its lacquered Roman numerals and chemin-de-fer minute track frame the word “Paris” at six o’clock, a subtle signature that once meant you picked yours up at 13 Rue de la Paix. Flip it over and you’ll find two French Hibou hallmarks confirming its gold purity and Parisian import — the little owl stamps that collectors love to see.
Inside ticks a Cartier-signed ETA manual movement, a reminder that before quartz reigned, winding your watch was part of the ritual. But the real conversation starter might be the crown: a long, elegant cabochon that feels almost defiant in its point — the sort of detail you notice once, and then can’t stop noticing.
Completing the ensemble is its original 18-karat deployant clasp, also hallmarked, paired here with a beige alligator strap custom-made in Paris by Scarlett. It fits wrists up to 5 ¾ inches but invites personalization — swap it for your own strap and make it yours.
From Jackie Kennedy to Andy Warhol, the Tank Louis has been the unspoken uniform of those who understood that understatement is the loudest statement. Over a century later, it still looks like the future. Some things simply never needed fixing.

Great vintage condition with honest wear consistent with age.
Case shows light surface marks but retains strong lines and original hallmarks.
Dial is clean with a minor hairline mark around the X marker; lacquer and typography remain crisp.
Caseback bears Cartier signature and two visible Hibou hallmarks, with mild surface wear.
Blued hands are original; crystal shows minor light scratches.
Beige alligator strap by Scarlett Paris in excellent condition, paired with original 18K deployant clasp hallmarked with French eagle.
Cartier manual-wound movement recently serviced and keeping accurate time.



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