Vacheron Constantin Chocolate

There are two things the Swiss are universally trusted with: making chocolate and making watches. Every so often, they combine the two—and the result looks a lot like this.

This 1970s Vacheron Constantin ref. 7390 is what happens when one of Switzerland’s oldest watchmakers indulges its sweet tooth. The dial isn’t brown; it’s molten Swiss chocolate, poured and spun under sunlight. Depending on how it catches the light, it goes from deep espresso to golden truffle, radiating out like a sunburst that’s somehow edible. You almost expect it to melt.

Encased in an 18K yellow gold tonneau case—a shapely, TV-style design that was pure 1970s with proportions that still feel modern today. At 32 x 31mm, it hits that sweet spot between vintage charm and contemporary wearability. Beneath that sapphire crystal, the absence of a date window keeps things uncluttered. Just pure, time-telling indulgence.

Inside ticks Vacheron’s Caliber K1121, a 2.45mm-thin automatic with 36 jewels and a gold rotor—one of the finest ultra-thin movements of its era, also found in the most prestigious watches from Geneva’s top maisons.

To top it off, it's paired with a new brown crocodile strap and an AW-signed solid 18k gold buckle. You can’t eat it, but you’ll probably stare at it long enough to forget lunch.